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    Be ready for customers to say “yes, please”  
Start
     
    E-mails never stand alone. They always provide a "call to action",
a clear and rewarding next step. Sign up for something exclusive,
be among the first to try something new, order or purchase now...
  
     
       
   
    Here are some of our successful e-mail formats and campaigns:    
    Ultimate         Lists
      Ultimate Escapes, Florida & New York  
      multi-page e-mail, luxury travel  
             
    Blue Hall          
Mailing Lists
      Blue Hall Vineyard, Napa  

If you don't have a
mailing list, there
are a variety of
methods to build a
valuable target list.

If you do have a list
you should be
mining your names
by key subsets and
groups: top buyers,
by specific region,
gift givers...
        single-page e-mail, winery  
             
    Indie Wine          
      San Francisco Wine Center  
      e-commerce linked e-mail, distributor  
             
    Via Diva          
      Via Diva Home & Garden, Marin  
        single-page e-mail, new import items  
               
      Appellation          
        Appellation America, San Francisco    
        interactive PDF, wine media    
                 
      Blanc            
        Blanc et Rouge winebar, San Francisco  
        single-page e-mail, new lunch service    
                 
                   
 
 
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