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Wine clubs | frequent shoppers | subscribers |
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Clubs are about maintaining relationships and earning trust. Treat
your members special, and you will enjoy high member retention
levels, greater revenues, and have an army of PR ambassadors.
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There are 20 critical stages to club operations and re-occuring sales
processing. We focus on integrating and managing these demands:
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Product |
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• Evaluation | sales integration, training |
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Target marketing |
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• Manager | primary responsibilities |
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Preferences drive
nearly each decision
we make, so having
awareness of your
consumer and your
club members is a
powerful tool. Can
you describe the
buyer most likely to
want your product,
buy it again, buy it
in quantity, or who
buys & ships gifts? |
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• Inventory | offer, availability, lead time |
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Market |
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• Compliance | shipping, reporting, taxes |
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Consumer |
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• Promotion | offer, discount |
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Clubs which we have
launched, re-designed
integrated & managed |
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• Purchase | acceptance, order interface |
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• Process | data capture, sales processing |
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Club |
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• Database | secure customer data |
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• Format | calendar, promotions, discounts |
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• Sign-up | acquire via POS, online, events |
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Viansa Winery |
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Prep |
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• Software | batching, merchant services |
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• Carrier | rates - labels -ship - tracking |
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• Labels | merge batch charge & carrier |
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Kuleto Estate |
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Ship |
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• Materials | box & packing, product, inserts |
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• Assembly | pick, pull and pack handling |
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Kendall-Jackson |
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Respond |
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• Tracking | location, schedule access |
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• Reporting | filings and taxes as required |
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Blue Hall Vineyard |
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Retain |
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• Targeting | promote to target buyers |
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• Benefits | what makes you remarkable |
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• Relationship | reason to participate |
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Appellation America |
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(707) 526-7000 | projects@agencycg.com |
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Indie Wine Company |
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